Print-on-demand candles make awesome gifts and they are a great item to sell in your ecommerce shops. You can create the perfect candles in a variety of niches that meet your customers' needs and preferences.
But after you create your candles, you need to figure out how to market them so you can optimize your selling potential. After all, you don't want to create a bunch of amazing, high-quality candles only to have no one see them or know how to buy them.
Below, you'll learn five ways to market your candles to get the most exposure and sales.
1. Create social media accounts for your candles.
If you don't already have social media accounts for your business, now is the time to create them. Social media is a powerful marketing tool that can help you reach a wide audience with ease. Plus, it's free to use.
Make sure to post high-quality photos and videos of your candles in action. Use attractive visuals to show off your products and make them look irresistible.
In your posts, be sure to include helpful information about your candles, such as scent, size, and price. You can also use social media to run promotions and give discounts to your followers.
2. Create a blog and write about your candles.
If you have a website for your business, start a blog and write about your candles. Use your blog to share helpful information, such as tips on how to choose the right candles or how to use them in different situations.
Your blog is also a great place to show off photos and videos of your products. Be sure to optimally utilize SEO so potential customers can easily find your blog when they search for related keywords.
3. Make a video about your candles.
Video is one of the most powerful marketing tools available, so if you haven't already, make a video about your candles. A well-made video can help you reach a wide audience and attract potential customers who might not have otherwise heard of your product.
When making your video, focus on the benefits of your candles and why people should buy them. Use attractive visuals and compelling storytelling to make your video persuasive and engaging.
4. Advertise your candles online.
In addition to social media and blogging, you can also market your candles by advertising them online. There are a variety of ways to do this, such as through Google Ads or Facebook Ads.
Advertising can be costly, but if you do it right, it can be worth the investment. Be sure to target your ads to people who are likely to be interested in your product and use attractive visuals and compelling copy to grab their attention.
5. Get involved in relevant online communities.
Finally, another great way to market your candles is by getting involved in relevant online communities. This can help you reach potential customers who might not be familiar with your brand.
Join forums and groups related to candles, home decorating, or gift-giving, and participate in the conversations. Be sure to include a link to your website or ecommerce shop in your profile so people can easily find your products.
By following these tips, you can market your print-on-demand candles and reach a wide audience of potential customers. So get started today and see how easy it is to sell your candles. Also, be sure to check out Custom Happy for all of your print-on-demand candle needs.