Selling print-on-demand (POD) products on Amazon and Etsy has become one of the easiest ways to start an online business with little upfront investment. Platforms like CustomHappy.com simplify this process by offering easy-to-customize products and reliable fulfillment services. Whether you’re looking to sell mugs, candles, journals, or other custom items, this guide will walk you through the steps of setting up your POD business and explain how to use CustomHappy for seamless fulfillment.
Why Choose Print on Demand?
Print on Demand is a business model that allows you to create and sell custom-designed products without holding inventory. When a customer places an order, the product is printed and shipped directly to them. This eliminates the need for upfront stock purchases and reduces the risk of unsold inventory.
Here’s why POD is so attractive:
- Low upfront costs: No need to buy inventory in bulk.
- Endless customization: Offer personalized items with unique designs.
- Automated fulfillment: Companies like CustomHappy handle printing and shipping, so you focus on sales and marketing.
Step 1: Setting Up Your Etsy and Amazon Stores
Selling on Etsy
- Create an Etsy Account: Visit Etsy.com and sign up for a seller account.
- Set Up Your Shop: Choose your shop name, add a profile picture, and write a compelling shop bio. Make sure to highlight that your products are personalized and high-quality.
- List Your Products: Add product listings. Be sure to use clear images and detailed descriptions. Keywords are crucial here—use terms like custom mugs, personalized candles, and print on demand gifts to make your items easy to find.
- SEO Optimization: Use Etsy’s built-in SEO features to help customers discover your products. Focus on long-tail keywords that your target audience might use.
Selling on Amazon
- Sign Up for an Amazon Seller Account: Visit Amazon Seller Central and register for a Professional or Individual seller plan.
- Create Your Listings: Like Etsy, Amazon requires you to create listings with high-quality images and descriptions. Use keywords that people are searching for, like custom journals or personalized wedding favors.
- Optimize for Amazon SEO: Be sure to include search terms in your product title, bullet points, and description. Amazon’s A9 algorithm favors detailed, keyword-rich listings.
Step 2: Designing Your Products with CustomHappy
CustomHappy makes it simple to create custom designs for a variety of products, including mugs, candles, drinkware, and more. The key is to focus on simple designs that can be easily customized.
- Choose Your Products: Start by selecting from CustomHappy’s wide range of print-on-demand products. Popular choices include personalized mugs, candles, and journals.
- Design Your Products: You don’t need to be a graphic designer to create beautiful designs! Tools like Canva make it easy to create simple, effective PNG designs. Remember, less is more. The Low Hanging System (LHS) strategy recommends using simple black text designs for products, which often sell better than complex designs.
- Upload Your Designs: After creating your design, upload the PNG to CustomHappy’s products.
Step 3: How CustomHappy Fulfills Your Orders
Once you’ve listed your products and customers start placing orders, CustomHappy steps in to handle the fulfillment. Here’s how it works:
- Customer Places an Order: When someone purchases one of your custom products on Amazon or Etsy, CustomHappy gets notified.
- Order Sent to CustomHappy: CustomHappy receives the order details, including the design, shipping address, and product type.
- Printing: CustomHappy prints the product with your custom design. Whether it's a mug, candle, or ornament, they ensure high-quality printing.
- Shipping: CustomHappy then ships the product directly to your customer. You don’t have to handle any of the logistics—just focus on promoting your shop! CH will also send you the tracking via email.
Step 4: Maximizing Your Sales on Amazon and Etsy
Now that you know how to set up your shop and fulfill orders with CustomHappy, here are some tips to increase your sales:
- Focus on Easy Keywords: On both Etsy and Amazon, keyword research is crucial for getting your products seen. Use tools like Alura or Everbree to find keywords related to your niche, such as personalized mugs for teachers or custom gifts for weddings.
- Offer Personalization: Personalized products sell incredibly well. Make sure to offer customization options where customers can add their names, special dates, or personal messages.
- Leverage Customer Reviews: Encourage your customers to leave reviews. Positive reviews not only build trust but also help boost your ranking in search results.
- Run Promotions: Offering occasional discounts or free shipping can attract new buyers and help you stand out in competitive niches.
Step 5: Scaling Your Business with CustomHappy
Once you’ve mastered the basics, you can scale your print-on-demand business by offering more products and increasing your marketing efforts. Here are a few ways to grow:
- Add New Products: Expand your product offerings with other CustomHappy items like home decor, teddy bears, or ornaments. The more variety you offer, the more likely you are to appeal to a wide range of customers.
- Use Social Media: Promote your Etsy and Amazon listings on social media platforms like Pinterest, Instagram, and Facebook. You can create lifestyle photos of your products or run social media ads to drive traffic to your listings.
- Bulk Orders: Take advantage of CustomHappy’s bulk order listings for large-scale sales or corporate gifting opportunities.
Conclusion
Selling print-on-demand products on Amazon and Etsy doesn’t have to be complicated. With platforms like CustomHappy.com, you can easily create and fulfill personalized products without handling inventory or shipping. Whether you’re just starting or looking to grow your business, following these simple steps will help you build a successful print-on-demand empire.
Start today by setting up your Etsy or Amazon shop, designing your first product, and letting CustomHappy handle the rest!