Printing Custom Posters? Here’s What You Need To Know

While custom-made posters have been popular for quite some time, many people still make mistakes when designing and printing them. That could mean that a poster will end up looking less appealing than expected. For example, parts could be blurry or cut off. That’s because there’s more involved in printing custom posters than you might expect.

A lot of this is related to the design of the poster itself. How it’s designed and what goes into a high-quality poster can be tricky to figure out. There are a few specific aspects that you might want to focus on, as they’re areas that other people have often overlooked.

These can be somewhat technical, which is why many business owners that haven’t designed posters before can overlook them. By focusing on them, alongside the obvious design aspects, you can make sure that your custom posters look great and help your business.

Everything You Should Know About Printing Custom Posters

Color Modes

Many people don’t realize that there are several types of color modes. The most relevant to designing and printing posters are CMYK and RGB. The first of these is typically used in electronics, while the latter will be used in your poster. There are considerable differences between these two, although both are vital for printing.

A specific color is ‘measured’ in certain ways in both. These are done differently, however. Think of them as different currencies; you’ll have to convert from CMYK to RGB before you can print your poster.

Thankfully, this is relatively easy to do, and there are numerous online resources that will do it for you. A high-quality printer may also do this for you.

File Types

What many people don’t realize is that there are quite a few file types associated with designing and printing an image. That’s because you’re using a range of media from different sources. For instance, you may be using pictures from a camera, alongside elements designed in Adobe Illustrator.

You’ll need specific software to read these file types and be able to customize them. The most common of these are .psd, .ai, .indd., .eps, and .jpg/.jpeg. These relate to Adobe Photoshop, Adobe Illustrator, InDesign, Illustrator, and images, respectively.

If you’ve hired a designer to create your poster, then they’ll have all of the software needed to read and use these file types. When you’re printing custom posters, you’ll typically need to send them in one of the files mentioned above. In rare cases, though, you may be asked for something related to these.

These will just be for any potential adjustments, however.

Wrapping Up

There are multiple other aspects that go into creating a well-designed poster. Some of the more obvious elements include using high-quality imagery, not overloading the page, and much more. By combining these aspects along with the above, you should have no problem designed an appealing custom-made poster.

If you’re thinking about printing custom posters, then Custom Happy would love to hear from you. With our professional equipment and expertise, we can make sure your posters are as high-quality as you expect. Contact us today to find out how we can help you.

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